I started my digital career as a Social Media Manager. Nowadays, I mostly consider myself a Content Creator. I want to create content with value and I share knowledge regarding the creation of content for Social Media purposes. Of course, as a content Creator I am not as easily found as when I was writing […]
As Content Creators, we want to be selective with the topics we create content for. Generic ones can get our content in front of many eyeballs but this doesn’t mean it will be consumed. In this article, I explain the method I follow when I choose the topics I write about. How I choose the […]
Social Media Strategy can be very different for each account. It all comes down to what each brand wants to achieve. Although some things are different according to the goals the brand has for that given time, some other things are always the same. For me, a proper Social Media Strategy should have the following […]
Social Media posts keep any account active. This is how the content is served on every platform. And these posts determine the overall engagement of the page, profile or group. Creating the content is the first step in content marketing. Distribution is the second part. You can’t skip nor underestimate its importance; if people can’t […]
Themed days is a tactic you can use to have daily content on your Social Media accounts. You actually give each day a different theme and you apply it every week. This helps you to know exactly what to post every day of the week, and you can prepare it in advance. It’s equally important […]