Although there is no right answer, an optimized social media video should be long enough to state its point, without having any extra details that are not required.
It depends on the type of video. Educational content could last up to an hour, and entertaining could last around a minute. Each platform also has its preferences.
Let’s see here some general rules of thumb:
🟣YouTube
- 7 – 12 minutes tend to perform best
- Youtube is a video site, so people visiting it are expected to spend time in order to find the solution they are looking for. Many skip the intro until they find the solution.
- Videos of around 15 seconds tend to be consumed easier
- Facebook recommends around 3 minutes for higher engagement
- For Stories & Reels, 15 seconds
- For the Feed, about 30 seconds+
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💡Don’t forget!
🔹People decide to watch a video the very first 3 seconds – have a strong intro!
🔹Captions play a significant role in the overall performance of the video
🔹Optimize it for mobile and for sound off
What do you believe it’s the ideal length of a video? 🤔
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