Content distribution is when you share the content you create anywhere on the web.
Especially on Social Media, it’s good to know where you can add the content you just created. And it would be optimized if you could publish it everywhere in the correct form.
What can you do about it?
How Content Distribution Works
Let’s say, you are writing a blog post. Think in advance where you will publish it. Then, have some templates on each platform to know in what form you will distribute it.
Instagram: You can have a template and write a quote/paragraph/call to action. This will help to have content on your feed (watch my Instagram @maria_papadouri to see how I do it).
Stories: When you share it on Facebook, you can also share it as a story. Doesn’t take time to do so and it has good results!
LinkedIn: Instead of sharing your blog post as a link post, think about writing an article within LinkedIn. If you wish, just paste a few paragraphs and then send people to your blog to read the rest article.
YouTube: You can easily distribute a blog post on YouTube as a video, without putting too much effort and time. There are various tools that can make the job for you, InVideo is one of them.
Spotify: You can also have it as a podcast episode! Just read what you wrote, record yourself, and publish it in audio form. You may have to do some adjustments to match the audio preferences.
Your Content Distribution model is ready!
That’s it! When you are organized, it doesn’t take much of time and you can have presence pretty much everywhere you wish! You can find more regarding this model on my Content Creation course.
Do you do something similar? What is your plan for Content Distribution?