A Content Calendar is essential for every creator. It helps you have a strong plan that prevents you from being left without content.
Although it seems like a simple task, it requires fine-tuning. We want the calendar to match our capabilities, audience size, and time. Otherwise, it won’t be a tool to motivate and organize us; it will be a source of stress.
Here are 4 ideas to construct a Content Calendar:
1. Themed days
Every day of the week you offer a specific topic for discussion with your community. For example:
Mondays: you can discuss what are your plans for the upcoming week
Tuesdays: you discuss trending topics
Wednesdays: request/offer help to other fans/members/followers
Thursdays: share small/big wins
Fridays: share resources or other helpful material
Saturdays: what did you achieve this week
Sundays: how do you spend your free time
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2. Content types
You separate your content depending on the type of the content, eg:
M: ask a question
T: give a tip
W: share a quote
T: host a Q&A
F: show behind the scenes
S: post something funny
S: write a prompt
3. Content forms
This is when you separate the content depending on its form. It’s great if you want to have a bigger content variety, eg:
M: status updates
T: live
W: polls
T: links
F: videos
S: images posts
S: gifs
So you take a piece of content and give it various forms. You can even have the same types twice or more during a week. This helps your account look more enticing since there is a variety in the content published.
Note: Create content you feel comfortable with! If you don’t like live video, don’t include it in your strategy, even if you know how important it is. If you are forced to do something you don’t like, it will be easier to quit.
4. Content out of a main source
This is when you create long-form of content on a weekly basis (like blog posts, videos, podcast shows, etc). You then use this to fuel your calendar for the whole week.
So let’s say you publish your article on Wednesdays. What kind of posts could you have on e.g. a Facebook Page?
M: a general question regarding the topic you are writing about
T: a teaser
W: you publish the core content (blog post in our example)
T: run a poll
F: share quotes or other lines from the blog
S: share some takeaways if applicable
S: share the key points in a different form (video, audio, or something else)
A general note: depending on your account size and overall engagement, you may not want to have content published daily. You can break it into every 2nd day and fill in the gaps with content from your audience. Just create a time schedule you can maintain!
A tool to create content for your Content Calendar
It seems like a lot of work to maintain a Content Calendar. But if you are consistent, you will notice it gets easier.
If you are just starting out or you need help with ideas, you may check our power tool Easy Content Creator. You just click on New Idea, copy it, and paste it into your account.
It will also help you to organize your Content Calendar easily since the ideas can be served as prompts or general inspiration.
What does your Content Calendar look like?
We really hope you now know how to create and maintain a Content Calendar! Do you already have one? What does it look like? If you follow a different system, let us know in the comments!
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